Different hotels which attract gen C

Moxy hotels:

Marriott creates a new brand in order to target the gen C. The Moxy hotels offer a concept linked to events and social interactions. The website explains well the concept and you can see that they are connected to social media which are fold by generation C. You can also see the different place they are located and the website directly shows their links to events and shows photos posted on Instagram by customers.  

This concept is different from the traditional hospitality because they don't insist on the room but more on the ideas of the concept with a colorful website. Finally, they emphasize the importance of the comfort, services, social interactions and fun. 

Citizen M:

Citizen M is a type of hotel based on technologies and style. They want to offer a more affordable luxury hotel. They target independent travelers at the difference of The Moxy hotel which were linked to social attractions. Check-in and check-out are made by yourself. Citizen M created also a lobby allowing people to be connected together and have the feeling to be at home. They also offer a bar opening 24 hours a day. Citizen M insist on the comfort and on the style of the hotel. It can attract gen C in offering wi-fi, movies for free. The interaction with other people is also possible. The concept is also linked to the design and so they propose to personalize the rooms with changing lights for example. Like the moxy hotel, they are present on the social media and show photos of their customers from Instagram on their website. 
Finally, the concept looks different than traditional hotel, because customers are main actors in the concept in allowing to be independent during their stays with technologies and comforts. 

Okko hotels: 

Okko hotels is a French concept. They opened 3 hotels in France, 3 hotels are in construction and 2 more are foreseen. They offer a sustainable concept located in the heart of cities in order to provide ease of access to customers. It can attract gen C which are concerned about environmental issues. It is different from traditional hospitality because they offer a design hotel which allow people to have the feeling to be at home. 

Virgin hotels:

Virgin Hotels present an attractive website where red mostly appears. Directly, you see that they want to present a less traditional website. The social media linked are visible easily with a short video in order to present the concept. They put emphasize on art, food, traditions and wants to show to customers the important scenes of the city. They attract gen C in offering a connecting hotel with devices in the room in order to control room service, and other services needed by customers. check-in and check-out are made directly on the mobile application. For sure, they offer free wifi in the hotel and in the rooms. 

They also insist on events like you can see in the video. Events and fashion put an important part in the concept of the hotel.

They show different from traditional hospitality in offering a connecting concept where customers are always connected with the hotel with the mobile application, before the stay, and with the device during they stay. They also offer a different way in giving advise on events, music and art presentations and locations.

Radisson Red:

Radisson Red is a new concept based on guest experience, design and connected space. They offer an atmosphere with a unique design. The space are also organised in order to be functional for customers. Events and social attractions are also an important part in the organisation of the concept. Finally, they allows customers to be connected with free wifi and connected devices. They can attract gen C with the style of the hotel, organised differently than traditional one. They offer a space in order to gather people and art is a key of the concept.

City hub Amsterdam

City Hub offers a new concept of hostel in Amsterdam. It is based on the social attraction, the events and the sharing of knowledge. With the mobile application, customers can see the city hosts, the events of the city and the attractions. They also offer a design space where customers could be independent from the check-in to the check-out and where they could meet other people.
The website shows a fun concept where customers are connected with the free wifi, the application and the opening of the room with a hi-tech bracelet. All these ideas can attract gen C which will like to share with others some good events or their photo of the street. It is different from a traditional hostel which don't offer necessary a special comfort and independent rooms and which is not connected.