Influencer Marketing

Influencer Marketing can benefit a hotel better than traditional marketing for :

in order to influence buyers, word-of-mouth was a useful mean. In fact, advertising is often done by relatives.

• Today, in using social media customers can interact with each other and hotel, restaurant or spa have to use them in order to be seen by customers.

• They can show the strategy of the hotel using social media and be seen easier by customers

8 customer internet users on 10 see the notes and the comments on Tripadvisor before booking the accommodation

• Hotel needs to verify comments in order to make change in their organisation if it is useful.

• It is very important to be visible on many social media in order to influence more people

• The hotel are able to advertise using social media and are more visible by customers 

• They can improve their reputation using reputation softwares

• Reputation tools allows hotel to identify all the comments post by customers and can classify advices per services (housekeeping, restaurant etc.).