Webinar

Assist to a Webinar on Review Pro : Connecting with Travelers to Drive Direct Bookings & Loyalty

https://cdn2.hubspot.net/hubfs/280043/webinar-drive-bookings.pdf?utm_referrer=http%3A%2F%2Fresources.reviewpro.com%2Fwebinars%2Fconnecting-travelers-drive-direct-bookings-loyalty-thanks%3FsubmissionGuid%3De6a2117f-96e3-439b-b4e7-ba53a457c8b3 

Agenda:
• Trends & Opportunities in Digital Marketing 
• Connecting with Guests via Mobile Technology 
• Building Engagement, Loyalty & Direct Bookings 
• Using Reviews to Guide Messaging & Drive Bookings 
• Q&A with our Panelists 


1. What I learned attending this webinar?



• The impact of OTA in the hospitality industry
• The reasons of using OTA for booking 
• Hotels have to manage properly their relations with the OTA
• There are new sites like kayak or trivago which are still dominated by OTA.
• There are also new sites to book room which provide to hotels new distribution channels.
• Customers are often thinking that they find the best price on OTA but it isn't. They will find the best price directly with the hotel. OTA provide only other distribution channels.
• The means of communication have changed 
• The impact of the communication to improve the reputation of the hotel, the loyalty of the guests.
• Booking directly increase the trust and the loyalty of the guests and hotels have to offer to them more services than OTA
• The website have to convince customers and before their arrivals they have to develop an interaction. They need to communicate before and send sms for example just before they arrive. 
• If hotels are closed to customers, the loyalty of them will increase.
• After the departure of the customers, it is important for the hotel to know the feedbacks of customers.

2. What were the benefit?


• We can have information of managers who are working in different place and who try to apply these information in their hotels
• We can ask questions directly to the persons

3. If I organise a webinar what will be the difference?

• I will add more pictures to show to people in order they understand well
• It will be important to have different people to speak differently of different points of the topic.